Empresa: CI&T
At CI&T, we help large enterprises transform the potential of AI into real business impact with AI Deployment, AI-native execution, and tech-integrated business solutions. With 30 years of experience in technological transformation, we accelerate innovation with expertise in Agentic SDLC, Application modernization, Data & AI, Martech and Business strategy. We are 8,000 CI&Ters across more than 25 countries, collaborating to build solutions with real impact. AI is already part of how we work, evolve, and innovate every day. About the Project A project for a global pharmaceutical company, focused on evolving a continuing medical education content library into an engagement platform for healthcare professionals beyond the reach of traditional field teams — personalized, orchestrated in real time, and providing professional recognition. The Martech team is building the engine behind this personalization using Adobe Experience Cloud: unified identity, real-time profiles, email and WhatsApp journeys, experimentation, and analytics, with CRM integration (Veeva preferred) and compliance with Brazil's LGPD data protection law. Engagement duration: 2 years, with an expected start date in November 2026. Position Mission Build and maintain, hands-on, what the architecture defines: schemas, data ingestion, audiences, journeys, experiments, and reports within Adobe, from data layer specification through results analysis. This is the person responsible for making the platform work end-to-end and serving as the go-to technical resource for the client's team whenever something needs to be validated or explained. How success in this role is measured: • Audiences and journeys delivered and validated end-to-end (event → profile → segment → trigger → report) before each release. • Data layer specified and implemented without requiring front-end rework. • Experiments designed using sound statistical methodologies, with results analyzed through CJA/Target. • Sufficient technical documentation to ensure the support team can operate independently, without relying on this individual. Responsibilities • Define the data layer and data collection strategy (events, properties, identities, and consent) in collaboration with Design and Front-end teams; implement through Adobe Tags and Web SDK. • Configure Adobe Experience Platform (AEP): XDM schemas, datasets, identities, batch and streaming ingestion, and data governance policies. • Build audiences in Real-Time CDP (specialty × engagement level × behavior) and activate them across destinations. • Build and maintain journeys in Adobe Journey Optimizer (AJO) for email and WhatsApp, including triggers, conditions, frequency, consent-based suppression, and templates. • Design and structure experiments in Adobe Target: A/B testing, multivariate testing, and experience targeting, including form-based personalization and decision scopes. • Create and maintain reports and workspaces in Customer Journey Analytics (CJA), including marketing channel configurations and calculated metrics. • Develop and maintain CRM (Veeva preferred) and API integrations, including data mapping, scheduling, error handling, and reconciliation. • Perform end-to-end validations and data QA for every release; provide ongoing platform support and investigate incidents. • Analyze journey and experiment results and propose improvements in collaboration with Product and Design teams. • Produce technical documentation (configurations, event dictionaries, and runbooks) and support the squad's mid-level developer. Requirements Must-have qualifications • 5+ years of experience in Martech development or implementation, including at least 2 years working with Adobe Experience Cloud. • Hands-on experience with: • Adobe Experience Platform (AEP): schemas, identity, and data ingestion. • Real-Time CDP: audience creation. • Adobe Journey Optimizer (AJO): email and WhatsApp journeys. • Adobe Target: form-based personalization and decision scopes. • Customer Journey Analytics (CJA): reporting and marketing channels. • Adobe Data Collection: Tags and Web SDK. • Experience integrating CRM platforms and REST APIs; Veeva experience is a strong preference. • Experience defining data layers and data collection strategies, as well as validating implementations using debugging tools (Adobe Experience Platform Debugger and Assurance). • Ability to design and analyze experiments, including A/B testing, multivariate testing, and experience targeting. • Sufficient front-end knowledge to implement tracking and troubleshoot issues: JavaScript, HTML, and CSS. • Clear technical documentation skills. • Native Portuguese and intermediate-to-advanced English proficiency (for Adobe documentation and technical support). Nice-to-have qualifications • Adobe certifications (AEP Developer, AJO, Target, CJA). • Experience in the pharmaceutical or healthcare industry, particularly with consent management and LGPD compliance for channel activation. • Experience with WhatsApp Business API as a channel within AJO. • SQL and AEP Query Service knowledge for data validation and analysis. • Knowledge of Adobe Experience Manager (AEM) or another headless CMS for personalized content integration. Our benefits: -Health and dental insurance -Meal and food allowance -Childcare assistance -Extended paternity leave -Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass; - Profit Sharing and Results Participation (PLR); -Life insurance - Continuous learning platform (CI&T University); -Discount club -Free online platform dedicated to physical, mental, and overall well-being -Pregnancy and responsible parenting course -Partnerships with online learning platforms -Language learning platform And many more! More details about our benefits here: https://ciandt.com/br/pt-br/carreiras At CI&T, inclusion starts at the first contact. If you are a person with a disability, it is important to present your assessment during the selection process. See which data needs to be included in the report by clicking here . This way, we can ensure the support and accommodations that you deserve. If you do not yet have the assessment, don't worry: we can support you in obtaining it. We have a dedicated Health and Well-being team, inclusion specialists, and affinity groups who will be with you at every stage. Count on us to make this journey side by side.