Empresa: Atmus
Key Responsibilities: Americas Strategy & Go-to-Market • Own the marketing strategy and go-to-market and promotional plans for North America, Brazil, Mexico and the rest of LATAM, aligning regional priorities with enterprise marketing objectives. • Implement medium-term and annual marketing plans; identify barriers to success and develop solutions for smooth execution across markets. • Prioritize campaigns and regional investments based on measurable business impact, including share of search, customer demand, pipeline contribution and sales conversion. • Lead value-proposition campaigns that differentiate our offering and meet profitability goals. • Translate the global brand strategy into region-specific programs and messaging, applying cultural and market knowledge, including language and local regulations, to ensure brand consistency across channels and touchpoints. Digital Media Strategy & Metrics Analysis • Deploy and optimize the global digital media strategy across the Americas, ensuring regional plans across paid media, search, email, social and web reflect the brand strategy and meet customer needs. • Lead metrics analysis and performance reporting using analytics, marketing automation and CRM data to evaluate channel effectiveness, attribution and return on investment. • Translate performance insights into optimization decisions on spend, channel mix and messaging. • Partner with global marketing and IT to prioritize digital requirements and ensure marketing technology delivers measurable business value. Budget & Financial Stewardship • Manage the regional marketing budget, including planning, prioritization, forecasting and performance tracking. • Partner with Finance to manage spend against plan and demonstrate marketing contribution to regional sales and revenue. People Leadership • Lead, coach and develop three direct reports based in North America, Brazil and Mexico, building a culturally diverse and high-performing multi-location team. • Foster digital skills, analytical capability and a customer-first mindset across the team. Agency & Partner Management • Manage regional agencies and vendors and coordinate with global media and email partners, setting objectives and ensuring value for spend. • Coordinate cross-regional execution so that partner activity stays consistent with global frameworks and local market needs. Market Insight & Voice of the Customer • Leverage market intelligence and competitive data to understand market maturity, customer behavior and regional buying cycles across the Americas. • Integrate Voice of the Customer, including digital feedback and customer analytics, into marketing plans. Cross-Functional Collaboration & Global Representation • Partner with regional sales leaders, product, finance, operations and senior marketing leadership to align priorities and coordinate execution across multiple markets. • Leverage the competencies of the global marketing team and represent the Americas in global marketing initiatives. Qualifications: • Bachelor’s degree in Marketing, Sales, Business Administration or a related field. • 7+ years of marketing experience, including supervisory experience leading teams across multiple locations; B2B or technical industry experience required. • Proven experience in B2B go-to-market, full-funnel demand generation and pipeline acceleration. • Demonstrated experience in digital media strategy and marketing analytics (e.g., Salesforce/CRM, GA4, Tableau), with the ability to turn performance data into decisions. • Experience managing budgets, agencies and media partners. • Experience leading multicultural teams and working across North America and LATAM. • Excellent communication and stakeholder management skills. • Fluent Portuguese or Spanish with professional-level English. • Ability to travel regionally and internationally as needed. • This position may require export-control or sanctions licensing. Work Arrangement: Hybrid role with three days per week in the office. Based in Mexico or Brazil.